Client: Spotify
Subject: Consumer Behavior
UEH University - Internation School of Business (ISB)
Time: December-2022
In the Consumer Behavior Video Production project, our team created a 3-10 minute promotional/commercial video for a chosen Vietnamese brand/product. The goal was to integrate consumer behavior concepts into content marketing, determining our course grade. We started with a topic proposal, analyzing relevant concepts to influence audience behavior, followed by storyboarding and video production, constituting 20% of the project evaluation. This real-world application tested our understanding of consumer behavior in marketing.
